Money360

 How Misleading are Alexa’s Rankings?
Alexa’s traffic stats are all the rage especially among the social network crowd or perhaps I should say only with the social crowd. As a niche marketer I have known for a long time that Alexa stats are not worth looking at as they can only tell you how many Alexa toolbar users dropped in - not how many actual visitors you received. The vast majority of people online do not use the Alexa toolbar and hence don’t get counted.
I have one niche site that gets over a thousand unique visits a day and it ranks over 2 million on Alexa. It is not a Internet Marketing related site or a tech site. IM’ers and techies tend to be the biggest users of the toolbar and social networkng sites. If you don’t draw them to your site you will not have a very good Alexa ranking in spite of having a […]

(written by John Chow)
When bloggers think of online advertising, the words Google AdSense immediately pops to mind. Google had done an amazing job capturing the internet advertising market with the AdSense product. However, Google is not the only game in town. As a webmaster, it is your duty to seek out other ways to monetize your site. As we all know, putting all your eggs in one basket isn’t the smartest thing to do. Yet I have come across countless blogs with no other means of monetization other than AdSense. Even my own blog was running just Google until a few days ago.
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I was discussing this problem with Bradford Liedel of ModemHelp.net and he came up with an interesting idea – why not make a list of all the online advertising opportunities that are available for blog and site owners? This list will be part of a new webmaster resource site that […]